The car dealers market is quite competitive, leading car salespeople to try even the most underhanded tricks to get that sale. The problem is, as a customer, you don’t realize you’ve been had until you are home with your reluctant purchase and you start feeling doubts about the wisdom of your purchase.
While thankfully there are still a lot of honest car dealers, most of the flashier and noisier ones are often the ones you need to avoid. Ironically, the best car dealers are often the ones that have the least amount of extravagant advertising and over-the-top promotions and events. So when you find yourself interested in a particular car dealer because of an “excellent deal” that you heard about, tread with caution and watch out for these common car dealer tricks.
In the same way that fishermen often lure unsuspecting fish into their hooks using bait, some car dealerships might place advertisements on great deals for new cars . Most of these cars would be selling for way below their market price, so you find yourself sprinting over to the nearest car dealership center to make the purchase. Once there, car dealers regretfully inform you that the car has already been sold.
No, this does not mean you have extremely bad luck. In some instances, low-priced cars are often sold quickly, but are you sure there was a car at all? Some dealers often lure customers into their service centers with low-priced cars. Once there, they tell clients that the car has been sold. Since they’ve already made the effort of going into the dealership, most customers have no choice but to look around, ready prey for sleazy salespeople.
Tricky Payment Terms
The car dealers market has always been kept afloat by payment terms and financing. Only a handful of clients do pay in lump sum cash because cars are the second biggest purchase next to houses. Majority of car buyers often pay using the car dealer’s financing offers, but most of the time this is where hell breaks loose.
So you see an advertisement for low financing interest rates, and this gets you interested in buying a car. However, financing is not just about interest rates. Some sly car dealerships often offer low interest repayment rates, but at a hefty cost. Sometimes they raise the original car purchase price, or give you difficult repayment terms that you’d be forced to accept if you want to avail of the low interest rate.
New for Used
Because of economic difficulties, most people would rather purchase second hand cars compared to new ones – which is something dealers know very well. This is why they often front their used cars to attract the interest of potential customers on a budget. However, persuasive salesmen, when paired with gullible first-time buyers, often find a way to shift their interest from buying a used car, to a new one they can barely afford.
While the aforementioned tricks might dissuade you from purchasing a car, remember that the car dealers market is still filled with honest car salespeople who have your well-being in mind. A good, honest car dealer will never make you feel pressured to make a purchase, will keep your budget considerations in mind and will always provide you with options, with you having the final say.